Challenge

 

Make a product to expand the Paperfoam assortment. Make this

product in the cosmetic market.

 

Do research in the cosmetic market, make a business case (using FORTH-method) and finally make a product concept.

 

 

 

 

 

 

Research

“The PaperFoam material is sustainable, Eco-friendly, low-carbon, highly recyclable and home compostable. The main ingredients are starch and fiber. Together with lightweight properties and energy- efficient production.”

 

 

 

 

 

School Project      :   14 weeks

Team formation   :   Individual

Year                           :  Second year

 

Client  :  Paperfoam B.V.

                 Harderwijk, The Netherlands

 

 

Test

 

A lot of cosmetics are related to any kind of liquids. Paperfoam shouldn’t

react well with any liquids, so I tested how it reacts with water.

 

Result: It is not resistance to water, but it will survive a short period of contact with water. When it dries it will regain its strength. Paperfoam in combination with hot-water is possible if you’re careful.

 

Eco friendly packaging for Henna hair colour dye

 

 

 

 

 

Ideation

 

 

Opportunity direction

 

You can divide the market of cosmetic in different smaller markets.

In the markets of baby, hairdressers and online is  chosen to made a concept.

 

 

Forth Method

Made these concepts while using the FORTH-method. Finally, three concepts are selected, but hair color dye is obviously the best one.

The company and the teachers gave good feedback.

http://www.forth-innovation.com

 

My Goal

“A way to use your packaging in a functional way other than protecting during the transportation of a cosmetic product .”

 

 

 

 

 

Inspired by a lock of a hair.

 

 

 

 

 

 

The form of a leaf.

 

 

 

 

 

 

Together combined to

a cosmetic product

 

 

Bowl Inside the packaging

 

The packaging needed to include a bowl. When the package contains a bowl it is multi-functional, because when you color your hair with the henna powder you mix the powder in a bowl.

 

 

 

Producing

Just one simple piece.

Produced by injection

molding. Simple mold.

 

 

 

One-piece of Paperfoam

 

Because the product should compete with the normal carton packaging. It should be as cheap as possible. One part reduces the production cost. So I made sketches with one piece of Paperfoam.

Final Result

Creation

 

 

 

 

 

 

 

Technical sketch

 

The new packaging is bigger than the previous one, because of the bowl inside. But I tried to make it not very larger.  These are the sizes of the new product.

 

 

Old too new product

Henna hair color dye is

vegetable.

 

 

Paperfoam is a bio-based

packaging material.

 

 

The packaging is also your

bowl during the hair coloring.

 

Throw away the packaging

Eco-friendly by   putting it in

 the compost

 

 

 

Coloring

Paperfoam can easily be produced in different colors. Every hair color dye has his own color of the hair.

 

 

 

Stackable

Because of the high finishes of 8 degrees, it is easily stacked for transportation.

 

2017 | © made by Bram Wendel

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